The world belongs to the well-rested, whether they are customers or salespeople. The Training department devotes itself mainly to providing services to our retail partners, and offers, among other things, high-calibre further training opportunities for staff in the bed retail sector. Everyone knows that the best person to satisfy the customer’s strict requirements is an empathic and supremely competent sales contact who possesses extensive and detailed expertise. To enable our bed retail partners to work confidently and successfully with the very latest information and the best selling points, we support them by providing further training opportunities on a regular basis.

The training takes the form of interactive workshops and informative presentations, which provide participants with extensive specialist knowledge on the topic of sleep, as well as the associated product expertise.

The 2019 programme will kick off with a two-day training event, which we have developed in collaboration with AEH (Centre for Occupational Health and Safety). The training will focus, on the one hand, on deepening specialist knowledge of sleep in general and in relation to different sleep systems, while, on the other hand, devoting attention to serving customers in a confident and highly competent way, as well as individual personal development. Five renowned experts will provide the latest information and arguments for healthy and regenerative sleep during interactive workshops and informative presentations. Participants will also learn how to analyse customers’ individual buying behaviour more effectively in order to hold highly competent and successful discussions with customers.

Further information about the content of the GOOD NIGHT’S TRAINING events can be found in our information leaflet. (provide PDF version with download function)


13 and 14 May 2019
13 May from 9:00 am to 5:30 pm followed by evening programme
14 May from 9:00 am to 5:30 pm


The GOOD NIGHT’S TRAINING events will take place at the premises of Hilding Anders in Schänis.

Hilding Anders Switzerland AG
Biltnerstrasse 42
CH–8718 Schänis


You will stay overnight at the Hotel Rössli in Hurden by Lake Zurich, where you will also enjoy a communal meal on the first night.

Hotel Rössli
Hurdnerstrasse 137
CH–8640 Hurden


Why not register now? Places are limited! Please send the completed registration form to The cost of attending, including evening programme and overnight hotel stay with breakfast, will be CHF 649.



9:00 am Arrival, check-in           
9:30 am Welcome, introduction
9:45 am Warm-up
10:15 am Module 1: Ergonomics and quality

12:15 pm Lunch

1:15 pm Module 1: Ergonomics and quality
3:15 pm Coffee break
3:40 pm Module 2: Climate and hygiene

5:40 pm Check-in at hotel                                 

7:00 pm Evening programme


9:00 am Arrival, check-in           
9:30 am Module 2: Climate and hygiene

12:00 pm Lunch

12:45 pm Module 3: Sales psychology
3:15 pm Coffee break
3:45 pm Module 3: Sales psychology

5:00 pm Get-together, awarding of certificates

5:30 pm End of training programme

Rocco Cristofaro

Rocco Cristofaro is a mechatronics graduate and quality expert, and has been devoting his work to good sleep at Hilding Anders since 2014. As a quality inspector, he also played an important role in the construction and development of the Sleep Lab, and he is primarily responsible for the process, quality and testing methodology, as well as the technical aspects of sleep systems. As the Head of the Good Night’s Institute, he has also been responsible for the development of innovation research and training since January 2018.

Hansjörg Huwiler

Hansjörg Huwiler is a physiotherapist and health ergonomics expert (MSc Health Ergonomics, Ergonom Eur. Erg). As Manager of Corporate Health at AEH in Zurich, he is responsible for corporate consulting, including on the topics of shift work, sleep and health, and product development. Thanks to his many years of collaboration with Hilding Anders, including developing quality criteria for bed systems and constructing a testing centre, Hansjörg Huwiler is intimately acquainted with the Good Night’s Institute’s specific areas of research.

Balthasar Käslin

Balthasar Käslin is a trained carpenter, has studied commercial process management, and has been working at Hilding Anders for 25 years. As Manager of Quality and Health & Safety, he is responsible for the quality of the BICO and HAPPY brands, and for the safety of company employees. Thanks to his many years of experience as an inward goods and quality manager, Balthasar Käslin has been closely involved in the development of innovations and also acts as a consultant and training tutor in the Good Night’s Institute.

Dieter Menyhart

Dieter Menyhart is a leading sales trainer, coach and best-selling author in customer acquisition. In his vibrant training sessions, he shows how to speak to customers in a targeted way, arouse customer interest, and gain a commitment to purchase in more specific and effective ways. With over 30 years of sales experience to his name, 12 of which in management positions, Dieter Menyhart now helps managers and sales staff in successful companies to put their own stamp on their sales techniques.

Noemi Beuret

Noemi Beuret completed her second training as a nutritionist BSc at the University of Applied Sciences  in Bern. She has worked as a nutritionist in children’s clinics and outpatient practices and is still a specialist in the national programme for the promotion of the health of children and adolescents „GORILLA“. She has been with the aha! Swiss Allergy Centre for two years. In her function as project manager, her ambition is to advise and train allergy sufferers, to provide information to interested persons and companies and to train experts in allergy issues.


he GOOD NIGHT’S TRAINING programme 2019 is being supported with expertise from aha! (Swiss Allergy Centre) and is being held in collaboration with AEH (Centre for Occupational Health and Safety). We would like to thank our partners for their support!