The INNOVATION HUB forms one of the three pillars of the newly established GOOD NIGHT’S INSTITUTE. It provides a creative platform and forum for product and brand developers from any country, and is devoted to trend and technology research, as well as the creation and development of innovations. In addition, trends are identified early and information pooled, thanks to an extensive network of research, production and suppliers. The INNOVATION HUB promotes innovative and market-orientated product development and communication across different countries and brands.